Privacy policy

Last updated: July 11, 2026

AlphireTCG (SASU), trading as Cardoriah, operates this store and website, including all information, content, features, tools, products, and related services in order to provide you, as a customer, with a personalized shopping experience (the "Services"). Cardoriah is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described in it.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies, or can reasonably be linked to, you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, your location, and as permitted or required by applicable law:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Your communications with us, including information you include in communications with us, for example when you send a customer service inquiry.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information about your interactions with the Services, such as how and when you access or interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
From our partners or other third parties.

Sign-in via Google and Facebook

Our site allows you to create an account or sign in using your Google or Facebook account.
When you use these authentication options, we receive only the data strictly necessary from these services to create or identify your user account on our site, namely:

Google: first name, last name, and email address associated with your Google account;
Facebook: first name, last name, and email address associated with your Facebook account (if available).

This data is used solely to:

Create or identify your customer account;
Allow you to sign in without having to create an additional password;
Manage your preferences and orders.

We have no access to your Google or Facebook passwords, and we do not post anything to your profiles.
No data other than that mentioned above is collected from these services.

You can revoke access granted to our site at any time via:

Google: Revoke Google access
Facebook: Revoke Facebook access

Processing of this data is based on your consent (Article 6(1)(a) of the GDPR). You can withdraw this consent at any time by removing access via the links above or by contacting us.

For more information on how Google and Facebook process your data, please see their respective privacy policies: Google and Facebook

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, tailoring, and improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest to you, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for shipping, facilitate any returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email or mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activity on the Services.
Legal basis: sending promotional emails is based (i) on your explicit consent (opt-in) when you voluntarily subscribe to our newsletter; (ii) on our legitimate interest, when you are already a customer and our messages relate to products or services similar to those already purchased (opt-out available at any time). You can unsubscribe via the link in each email or by writing to us at contact@cardoriah.com.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
Communicating with you. We use your personal information to provide customer service, respond to your inquiries (including via the contact form or online chat), provide you with effective service, and maintain our business relationship with you.
Information you send us through these channels is used only to respond to and follow up on your request.
It is retained only for as long as necessary to process your request, unless otherwise required by law.
You may exercise your rights of access, rectification, erasure, and objection by contacting us at contact@cardoriah.com.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, or other legal proceedings, and to enforce our terms or policies, or investigate potential violations thereof.
Advertising and conversion tracking: We use your information, including your browsing and interactions on the site, to measure the effectiveness of our advertising campaigns. This allows us to determine whether you clicked on an ad before visiting our site and to tailor our advertising accordingly. Data collected for this tracking is pseudonymized and used solely for advertising and performance analysis purposes.
The placement of measurement and marketing cookies is based on your explicit consent, collected via our cookie management banner.

You can withdraw your consent at any time via the "Cookie Preferences" link available at the bottom of each page.
For more information or to manage your advertising preferences generally, you can visit https://www.youronlinechoices.com/.

Audience Analysis (Google Analytics)

We use Google Analytics, an analytics service provided by Google Ireland Limited ("Google"), to understand how visitors use our site and to improve their experience.

Google Analytics uses cookies and similar technologies to collect pseudonymized browsing data (pages viewed, time spent, traffic source, device type, etc.). This information is transmitted and stored by Google, primarily on servers located in the European Union or, in some cases, in the United States.

The data collected does not directly identify you. It is used solely for statistical purposes, to:

analyze site traffic and performance,
improve content and navigation,
evaluate the effectiveness of our marketing campaigns.

The placement of Google Analytics cookies is based on your explicit consent, collected via our cookie management banner.
You can withdraw your consent to analytics and marketing cookies at any time via the "Cookie Preferences" link at the bottom of the page. Withdrawal does not affect the lawfulness of prior processing.

If you wish to prevent any collection by Google Analytics, you can install the browser add-on available here.

For more information on Google Analytics' data processing, please see Google's Privacy Policy.

Sharing with Google Ads

We may share Analytics audiences with Google Ads to measure conversions and optimize our campaigns, only if you have consented via our cookie banner. You can withdraw this consent at any time in "Cookie Preferences."

Payment Providers and Transaction Traceability

Payments made on our site are securely processed by our payment service providers.
We never have access to your full credit card details.
This information is transmitted directly and securely, in encrypted form, to our payment partners:

Shopify Payments (Stripe): main solution for processing card payments.
Data is processed by Shopify International Ltd (Ireland) and Stripe Payments Europe Ltd (Ireland).
You can view their privacy policies here:
Shopify Privacy Policy
Stripe Privacy Policy
Apple Pay — supported via Stripe. Payment is processed in encrypted form according to the same security standards.
Bancontact — available to customers located in Belgium and supported via Stripe. Payment is processed in encrypted form according to the same security standards.
PayPal (if used for your order): processed directly by PayPal (Europe) S.à r.l. et Cie, S.C.A., established in Luxembourg.
PayPal Privacy Policy

These providers act as processors within the meaning of the GDPR and apply their own security measures and data retention policies.
We only store locally the information necessary to manage the order: amount, payment status, and transaction reference.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

With Shopify, service providers, and other third parties who provide services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, order fulfillment, and shipping).
With business and marketing partners to provide you with marketing services and to serve you advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your location, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing content based on your online activity across different merchants and websites.
When you direct us, request, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
With our affiliates or, more generally, within our corporate group.
In connection with a business transaction such as a merger or bankruptcy filing, to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than the one in which you reside, in order to provide and improve the Services. Additionally, to protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify's use of your personal information and the rights you may have, you can consult Shopify's Consumer Privacy Policy. Depending on your location, you may be able to exercise certain rights regarding your personal information via Shopify's privacy portal.

Cookies and Similar Technologies

Our site uses cookies and other similar technologies to ensure it functions properly, to improve your browsing experience, to analyze traffic, and to personalize content and advertising.

A cookie is a small text file stored on your device (computer, tablet, smartphone) when you visit our site. Cookies help us remember your preferences, secure your browsing, and measure the performance of our advertising campaigns.

1. Types of Cookies Used
Strictly necessary: essential for the site to function (login, cart, security).
Personalization: allow us to remember your preferences and browsing choices.
Advertising: used to display relevant advertisements on our site or other platforms and to measure their effectiveness.
Analytics: help us understand how you interact with the site in order to improve its usability and performance (for example, via Google Analytics).

2. Consent

On your first visit to our site, a banner allows you to choose which categories of cookies you want to enable.
Non-essential cookies (analytics, personalization, or advertising) are only placed after your explicit consent.
You may change or withdraw your consent at any time by clicking the "Cookie Preferences" link available at the bottom of each page.

Most browsers automatically accept cookies, but you can configure your browser to block or delete them. Please note that disabling certain cookies may limit the proper functioning of the site or certain features (login, cart, checkout, etc.).

3. Third-Party Cookies

Some cookies may be placed by external partners for analytics, audience measurement, or advertising purposes.
These partners act as independent data controllers and apply their own privacy policies.
For more information on the cookies used by our hosting platform, you can consult Shopify's Cookie Policy.

We notably use Google Analytics to measure site traffic. Information generated by Google Analytics cookies is processed by Google in accordance with its Privacy Policy.

4. More Information

Advertising cookies are placed only with your consent and have a maximum duration of 13 months.
For more information on the cookies used and to manage your choices, please see our Cookie Preferences page.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms of use. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may be visible to other users of the Services and/or users of those third-party platforms, without restriction on its use by us or third parties. The inclusion of these links does not, in itself, imply any endorsement of the content of these platforms, or of their owners or operators, except as otherwise stated on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as those terms are defined under applicable law) personal information about individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security." Additionally, any information you send us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The retention period for your personal information depends on various factors, such as the need to retain the information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes, or enforce any other applicable contract or policy.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the rights described below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request within the limits permitted by law.

Right to access/right to information. You may have the right to request access to the personal information we hold about you.
Right to erasure. You may have the right to request deletion of the personal information we hold about you.
Right to rectification. You may have the right to request correction of inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, under certain circumstances and with certain exceptions.
Managing communication preferences. We may send you promotional emails. You may opt out at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.

You may exercise these rights through the designated channels on the Services or by contacting us using the details provided below. To learn more about Shopify's use of your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/.

We will not penalize you for exercising any of these rights. We may need to verify your identity before processing your requests, within the limits provided or permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to request the exercise of your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes provided by applicable law.

Complaints

If you wish to file a complaint regarding our processing of your personal information, please contact us using the details below. Depending on your place of residence, you may have the right to challenge our decision by contacting us at the details below, or by filing a complaint with the competent data protection authority in your region. For the EEA, you can find a list of data protection supervisory authorities here.
In France, you may also contact the Commission nationale de l'informatique et des libertés (CNIL).
In Belgium, you may also contact the Data Protection Authority (APD).
In Luxembourg, you may also contact the Commission nationale pour la protection des données (CNPD).
In Spain, you may also contact the Agencia Española de Protección de Datos (AEPD).
In Italy, you may also contact the Garante per la protezione dei dati personali.
In Portugal, you may also contact the Comissão Nacional de Proteção de Dados (CNPD).

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses, or, where applicable, any equivalent contract issued by the competent UK authority, unless the transfer is made to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at +33 (0)7 81 45 24 19, email us at contact@cardoriah.com, or contact us at Le Clos Ideal, Bât A3, 99 Bis Vieille Route de la Gavotte, 13170 Les Pennes-Mirabeau, France. For purposes of applicable data protection law, we are the controller of your personal information.